It's good to remind people who you are and how you can help them

An ad ran by McGraw-Hill Magazines many decades back summarises the need for advertising, especially in the business-to-business field.

Preparing a marketing communication, what's the focus? Where's the promise?

Like everyone today who goes to work and comes home at the end of the day, I am bombarded by marketing/selling messages throughout each working day. And, add to that what I work with during the day going through PR articles, ads, brochures and so on, this comes to quite a lot.