22
Nov

Are you using QR codes in your marketing communications, advertising and collateral material?

I was getting low on business cards, so I took advantage of this to make some small changes. Well, if you consider adding a QR code as small, that is.

QR code? QR (Quick Response) code is a type of …

12
Nov

A look at newsletters as a marcomms tool

Years ago when I was working as a sales representative, selling to industrial end users, applicators, specifiers (architects and engineers) I learned an interesting lesson. Especially with the end users, buyers tend to connect you as a supplier for a …

26
Sep

Another look at the headline of a print ad

A recent job we did for a client was a print ad. The brief included a suggested headline that stated how long the client was been in business. In fact, the number of years was pretty much the headline he …

30
Aug

An actual product enquiry at bananascreens.com

In a blog post earlier this year, I discussed how I set up a new website/blog with a URL <bananascreens.com>. This started as a bit of a lark to prove some theories and strategies to attain high search engine rankings.…

30
Aug

We update our website to take advantage of WP format

Sometime back I wrote about the need to update the website regularly. Click here to read it.

Search engines like new content. That’s what web robots like to do crawl through new content to index these.

What about a major …

30
Aug

Still more on social media

Here are some more thoughts on the subject of social media. I came across a recent article in AdWeek, which discussed how some B2B brands are making strides in social media.

The main thrust of the article is …

30
Aug

Social Media and B2B Marketing Communication: more thoughts

When I first set up a website in 1997, to find our website was easy. Ok, it was slow to download (remember dial-up), even if the site was light on pics and didn’t have much content or only had a …

30
Aug

Social Media and B2B Marketing, to like or not to like

It’s a subject close to my heart: social media. I recently suggested social media to client. The conversation quickly turned to Facebook and how the client didn’t particularly like it. I must admit that I agreed with most of his …

30
Aug

How to get number 1 in Google Search without really trying

Before you say “Oh, no! Another SEO practitioner with a really unprovable boast,” please read on. It’s a bit of story which could be of interest.

I got offered the domain name <bananascreens.com> quite by accident while looking for another …

30
Aug

Happy 2013: What about a new year’s resolution or two?

Did you know that even Wikipedia has an entry for new year’s resolution. I found that amazing. BTW, happy new year to you dear reader.

At the start of a new year, it is only human to make plans …

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