The main thrust of the article is that while some business-to-business brands were doing well using social media, they are just playing catch up with their business-to-consumer cousins. The author mentioned American Express Open, General Electric, Philips and a few others as ahead of the pack.
On the positive side, the article also said that the gap between B2C and B2B use of social media may well close soon.
So far, I’ve only set up one Facebook page for one client. The project didn’t get too far as he sold the company shortly after this was set up.
But, I’m still out there preaching about the value one can get from social media.
Again, referring to the Social Media seminar I recently attended, a few presenters were from the B2B sphere. One speaker who sold software to business used Twitter, Facebook, Slideshare, LinkedIn, YouTube and Google+. He did different campaigns and set up different communications in each social medium, but he was out there.
And, he had the runs to prove it. Mind you the guy’s company spending many thousands of dollars in the effort. But, according to him he was getting good return on the investment for those dollars.
Some other points he made are:
This is a follow on of several posts I wrote on the subject. Here’s a link to the latest one and the the one before that.
Again, more on Social Media in my next post.
I was referred to Jack Garcia of JG Marketing, by a colleague in 2007. He started doing work for us shortly after that. Read More
We have been working with Jack Garcia for about 15 years now. He has been assisting us with our marketing communication work, e.g., advertising, press releases, brochures, etc.. Read More
JG Marketing have been assisting us with our marketing communications since 2005. This work covers new articles, news articles, advertisements, etc. Read More
I first worked with Jack some twenty two years ago when I joined a mining equipment company that had jack as their advertising agent. Read More