In my last post, I discussed Responsive Design
. Here’s the second and final instalment on the subject.Responsive website design is critical if one wants to cover all the bases, including viewer experience and SEO.Before responsive design, Google robots had to crawl and index separate website versions (mobile platforms) of the principal (desktop) site. With responsive design, “it is easier for Google to analyze website content, as responsive design automatically loads on the same URL and webmasters can translate and retain the content on the same URL, thus eliminating the need to crawl twice and retain separate versions of the same site. Having a responsive design increases your ranking – thus achieving the core objective of SEO,” notes Manoj Manghnani, in the previously cited article.The principal charactersitic of responsive design is one website, one URL
– Flash-based content and other media players
: Content of flash players or other multimedia players are sometimes not supported on mobile devices. Unplayable content on any website can increase the frustration of your viewer, to your detriment.– Relevant links
: If your website consists of distinct mobile URLs, your web pages must direct mobile users on each desktop URL to its suitable mobile URL. It is extremely incorrect to redirect users to other pages such as the homepage.– Slow mobile pages
: It is crucial that your mobile site loads as quickly as possible. It can be a frustrating experience for the users if they have to wait for a long time to visualise your content.– Visual elements
: It is important that your website is not only visually appealing, but also touch-friendly. When touch elements are too close, it can make it difficult to tap relevant options. Also, it is critical that font sizes are not too small or not too large, requiring the users to zoom in or out in order to read the content.So, we see that if you’re not using responsive design when developing your website, you’re starting with a big stumbling block. And, you’re working against yourself, as you will be getting Google offside. And, that’s not good.Be warned.