22
Feb

Selling through advertising and marketing communications: more of David Ogilvy

When she was at university working on her Communications and Media degree, our youngest daughter,  looked through a copy of my book “Ogilvy on Advertising”. She liked it and, in fact, has asked to keep it. Oh well, there’s one

1
Feb

5 key Elements of a Successful E-commerce Business

Like many efforts in business enterprise, the success (or failure) of any e-commerce business depends on in-depth preparation and thorough planning. The bottom line is that building an e-commerce store is the same as creating a bricks-and-mortar store —you need …

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