A website’s “Usability”, or “User Experience”, is the art of making your website simple, user-friendly and easy-to-use. Marketers can aspire to do this if they go all out to understand their customers’ online behaviour which will give them an insight into what works and what doesn’t. Here are five tips for organisations, online advertising agencies and marketing companies to improve a website’s usability so that the viewers from their target market/s will stay on the site, and increase their return on investment. Simple and easy navigation is best There’s nothing more frustrating than landing on a website that’s difficult to navigate. On a well-designed site developed by a web design company in Sydney everything should be intuitive, not overly complicated and cluttered else visitors become frustrated, leaving the site with no likelihood of return. Each page should be named appropriately and the sub navigation should relate to the main navigation option. If one is dealing with a larger site map, he needs to create a utility navigation, a smaller navigation bar found in the top right of some websites, to avoid overcrowding on the main navigation bar. Easy on the viewer A well-designed site by a web development company in Australia must be easy on the viewer. Clutter-read, without complicated animations, stocky website images and content that’s too long and heavy to read. Content must not carry ambiguous terminology which will only serve to muddy the content and confuse users. Impressions are made in the first few seconds a visitor is on your site. Short, powerful sections of content and applicable photographs/icons sectioned off by clear and concise headers, will get the viewer interested in your product or service. Fast Load Times Slow speed is annoying to visitors and in all likelihood they will leave your website. It is important to ensure that your website loads within 4 to 6 seconds for good usability. A fast load time will also improve your search engine ranking. Take note that third-party website plugins and widgets including website tracking, social media are common factors that affect website speed and a good web design company in Sydney is aware of this. Accessible to All Users A user-friendly website should also be accessible to everyone including the blind, disabled or the elderly as they use screen-readers to access the Internet. The 508 website accessibility guidelines highlights simple web design techniques that can be applied to make sure your website can be accessed easily by on-screen readers. This will make your website available to a larger audience. An informative site attracts your target The information that your website provides needs to sufficiently meet the expectations of visitors whether they are coming to find basic information on your business’ services or to find out more in-depth information about your services.
There are probably an endless number of factors that make a website user-friendly, but these are important ones that you shouldn’t miss out on.