If you have a smartphone, you would have a number of mobile apps on your phone. Many of which you would probably use regularly, like on a daily basis. As the name implies, a mobile app is a computer program designed to run on a mobile device, be it a phone, tablet or watch. We contrast mobile applications to desktop applications which run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile device. And, the term “app” is an abbreviation of “software application”. “App” being a short for “application”. Let’s look at the current popularity of apps. A survey by Statista found that (in 2016) users downloaded some 149.3 billion mobile applications to their devices. And, this number is expected to grow to more than double by 2021. The figure quoted is 352.9 billion. So, we see how mobile apps have proliferated. And, as a corollary to this, we note that impact that mobile app development has in this age of hyper-connectivity and the expanding mobile revolution. We are no longer bound by the older ways of communication and engagement, which make it difficult to impossible to develop and establish true connection with customers because of their restrictive and one-way nature. Mobile app developers Sydney offers innovative solutions not only for effectively reaching out to customers and communities but also for refining their workflow and overall service provision. Mobile app development Sydney is now at the point of extreme global significance, providing businesses with a means to expand their consumer reach, a platform for business transactions, and a tool for resolving various business-related issues. These are only some of the main implications of mobile app development in business. Other practical reasons you should consider when investing in mobile app development Sydney include:
Creating an enhanced marketing channel – With a mobile app, you get to perform various marketing tasks through a more relevant platform. Mobile apps allow you to reach out to your captive audience in a more personalized manner. They also help you understand your customers better by enabling increased recognition of their interests and habits. As well, these applications can be great platforms for offering news and exclusive information about new product launches, promotions, and other events in your business. Importantly, this helps increase customer engagement because the more information that you provide to customers and the higher the degree of their interaction, the more likely they will feel connected to and valued by your business.
Enhancing customer service – With engagement follows better customer service. Mobile app developers Sydney are excellent partners in providing higher levels of customer service to your target market. They help create a platform that is tailored to the needs of your business and equipped with all the tools and features you need in order to provide customers the attention and service they need and seek for; and one that they can access right out of their pockets.
Improving brand recognition – Mobile app development Sydney is also an excellent business strategy for boosting brand presence and recognition. Fully customized to reflect the image that you want to portray about your business, mobile apps serve as a representation of your brand right in the hands of your target customers.
To discuss your particular app requirements, contact us today.