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More on B2B and Social Media

Social Media can no longer be ignored by B2B organisations. It’s now a definite go.

Social media is no longer just the go-to place for those wanting to touch base with others, but is now also a marketing tool that


Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that


How to set up a quick website: waterlinkspin.com.au

With a new product update in the works, a show where this would be launched in a show that was only a matter of weeks away, our long-time client, Vendart Pty Ltd. asked us just what we could do…

New website for Australian Security Technology Pty Ltd (ASTPL)

Australian Security Technology Pty Ltd (ASTPL)’s new website has just gone live.

A client going back some six or seven years has recently upgraded their website. This is the third iteration of the site and it has been designed to


Long-form vs short-form content – continued

Part two of an earlier post.We continue our discussion on long-form vs short-form content.The author of the article referred to in the previous post, John E Lincoln says that search engines seem to intrinsically love long content, “but you’ll…

Long-form content (or long copy) vs. Short-form content (short copy): Which is better?

Remember the long and short copy debate, when print was king? So, which side has won?  Long-form content (long copy) vs Short-form content, who wins over the reader/viewer?In today’s fast-paced, digital world, it’s so easy to say that definitely…

PDFs and SEO, part two

We continue on our last post, with more pointers for you to consider using PDFs on website to help……

SEO, Google and being mobile-friendly

Sometime back, I extolled the advantages of the WordPress format. Then, after just……

More on being mobile friendly: Responsive Web Design

A recent conversation with a client, who goes back some 15 – 20 years or so, got me……

Mobile computing, being online, internet: where to?

Yesterday morning, I spent a few hours at the Google seminar, Get Your Geek……
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