To say that we have experienced many changes in the last decade is really an understatement. In this digital age, we have experienced all kinds of paradigm shifts especially as far as technology is concerned. I suggest that the most …
Not too long ago, I wrote about the GAF effect. GAF refers to Google Amazon and Facebook. I specially noted the effect of these behemoths to print traditional media, and the evolving of business models.
Let make a few points,
…Technology has taken over the digital world in a big way. More and more organizations are attracting and engaging audiences using digital technology from online shopping to net banking to artificial Intelligence, machine learning and chatbots. In this increasingly technology-driven …
Anyone serious about websites, blogging and so on would have to be hiding behind a rock if he or she hasn’t heard of WordPress. In the blogosphere, WordPress is not only extremely well-known but is pretty much the gold standard …
Making digital platforms usable, accessible, and accessible to everyone, regardless of their language, ability, age, or education is becoming more and more significant. Why? Because inclusive websites offer a complete user experience and help you engage more visitors. The inclusive …
Blog marketing is an incredibly powerful online tool for driving interest in your business. As mentioned in our last post, we will cover the marketing and marketing communications (marcomms) implications of blogging in this post.
Since our first involvement into …
In a recent blog post, we covered blogging, social media and negative feedback. I was going to put up some thoughts on handling negative feedback as a follow-up post, but instead I’ve decided to go back to basics. Let’s …
When she was at university working on her Communications and Media degree, our youngest daughter, looked through a copy of my book “Ogilvy on Advertising”. She liked it and, in fact, has asked to keep it. Oh well, there’s one …