Like many efforts in business enterprise, the success (or failure) of any e-commerce business depends on in-depth preparation and thorough planning. The bottom line is that building an e-commerce store is the same as creating a bricks-and-mortar store —you need …
Internet marketing in Sydney is crucial because this aligns with the ways consumers make buying decisions. An online advertising agency helps analyze digital data to research what content a client’s audience likes, what works for them and what does not.The …
One of the things one has to contend with using social media, including blogs, is negative feedback. In fact, one client recently told the story about how their US principal had a bad experience where a negative feedback got …
OK, I know that at JG Marketing, we’re now more web- and digital-centric, as I harped on a recent blog post, but I still receive trade mags and still lament the lack of serious thought into the design and …
Your website is there to show off content. That may be about your company, your products or services, how to order, news stories on your company, a blog maybe and so on.
Your website will also show pictures of …



Only a few years ago, the thought of browsing the web on a tablet or mobile phone seemed something out of the future. Well, this is now the case, as it has been so for some years now.
This brings …
That the internet has radically transformed how we market, promote, and build our businesses is a given. Looking at marketing communications and marketing strategy, the two big differences for businesses between today and say just some five years ago is …
Early in my marketing communications career, after only a few years in business, sometime in the early 1980s, I saw an ad in a magazine and decided to call on a prospective client. At that time, I was calling on …
A client and I refer to something that happened sometime time ago, had a swag of technical brochures he wanted to label as his company’s for release in the local market. He pretty much used the overseas material an just …