Aztex Equipment used to use the Yellow Pages for many years. After discussion with us, the company put their ad budget for that publication into Search Engine Optimisation and an AdWords campaign. The campaign started pushing their Aztex Sodablast website, recently set up by JG Marketing.
On the first week of the campaign, the client got enquiries straight away. After a few weeks, two major prospective customers enquired about their services from the website. These blue chip customers are now one of their many happy customers.
The campaign, which is continuing, has resulted and greater sales. In fact the increase was by a factor of five. That’s 500%. Mind you, this is from a low base.
The campaign is continuing and being expanded to other divisions of the company, with a major rehash of the principal website as part of the exercise.