advertising

8
Apr

Long-form vs short-form content – continued

Part two of an earlier post.We continue our discussion on long-form vs short-form content.The author of the article referred to in the previous post, John E Lincoln says that search engines seem to intrinsically love long content, “but you’ll…
29
Aug

Instagram Advertising

Here we present a post from a Uni student in Advertising. Actually, it’s from my daughter, Samantha, who is very much on the ball. I’ve been working on a post on Social Media since last week and after lunch a

7
Jun

Three Reasons Why You Should Hire An Advertising Agency

Whether you’re a new entrepreneur, or a Fortune 500 business owner, you know that marketing and advertising are paramount to your success. If potential customers never hear about your product or service, they will never see the need to buy …

27
Aug

Headlines: another look at what this does in an advertisement

It’s been a while and am remiss updating my blog. Let me touch on a favourite subject: headlines.I am reading a book on copywriting and the way the author presents this subject is different to other books I’ve read…
27
Aug

Preparing a marketing communication, what’s the focus? Where’s the promise?

Like everyone today who goes to work and comes home at the end of the day, I am bombarded by marketing/selling messages throughout each working day. And, add to that what I work with during the day going through PR…
27
Aug

Running copy in print ads: this is still the way to go

Last week, I redid an ad for an old client, whom I hadn’t done work for in over ten years. This was the first ad done for him in 12 years. (How I reconnected with the client, is a story…
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