digital marketing

23
Jan

Blogging, social media and negative feedback

One of the things one has to contend with using social media, including blogs, is negative feedback. In fact, one client recently told the story about how their US principal had a bad experience where a negative feedback got

5
Jan

Headlines, their use in advertising, marketing communications: online and traditional

A headline is important in marketing communicationsOK, I know that at JG Marketing, we’re now more web- and digital-centric, as I harped on a recent blog post, but I still receive trade mags and still lament the lack of serious thought into the design and

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