Good news can be a great marcomms coup for Qantas

A good news article can become the basis of a great marketing communications effort.Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the…

Social Media and B2B Marketing, to like or not to like

It’s a subject close to my heart: social media. I recently suggested social media to client. The conversation quickly turned to Facebook and how the client didn’t particularly like it. I must admit that I agreed with most of his…
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