Some more thoughts on blogging

In a recent blog post, we covered blogging, social media and negative feedback. I was going to put up some thoughts on handling negative feedback as a follow-up post, but instead I’ve decided to go back to basics. Let’s …


Headlines, their use in advertising, marketing communications: online and traditional

A headline is important in marketing communicationsOK, I know that at JG Marketing, we’re now more web- and digital-centric, as I harped on a recent blog post, but I still receive trade mags and still lament the lack of serious thought into the design and


Good news can be a great marcomms coup for Qantas

A good news article can become the basis of a great marketing communications effort.

Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the …


Social Media and B2B Marketing, to like or not to like

It’s a subject close to my heart: social media. I recently suggested social media to client. The conversation quickly turned to Facebook and how the client didn’t particularly like it. I must admit that I agreed with most of his …

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