marketing communication

26
Nov

Traditional media, the “GAF” effect, whereto now?

A client, and I refer to something that happened sometime time ago, had a swag of technical brochures he wanted to label as his company’s for release in the local market. He pretty much used the overseas material an just …

22
Nov

Are you using QR codes in your marketing communications, advertising and collateral material?

I was getting low on business cards, so I took advantage of this to make some small changes. Well, if you consider adding a QR code as small, that is.QR code? QR (Quick Response) code is a type of…
27
Aug

Headlines: another look at what this does in an advertisement

It’s been a while and am remiss updating my blog. Let me touch on a favourite subject: headlines.I am reading a book on copywriting and the way the author presents this subject is different to other books I’ve read…
27
Aug

Website landing pages to link back to your site for higher rankings

Recently we set up a couple of landing pages for our clients. Since they had the domain names of some brands, these were used as the URLs for single page sites.These sites had various links back to the clients’…
27
Aug

Preparing a marketing communication, what’s the focus? Where’s the promise?

Like everyone today who goes to work and comes home at the end of the day, I am bombarded by marketing/selling messages throughout each working day. And, add to that what I work with during the day going through PR…
27
Aug

Running copy in print ads: this is still the way to go

Last week, I redid an ad for an old client, whom I hadn’t done work for in over ten years. This was the first ad done for him in 12 years. (How I reconnected with the client, is a story…
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