marketing communications

5
Mar

Some more thoughts on blogging

In a recent blog post, we covered blogging, social media and negative feedback. I was going to put up some thoughts on handling negative feedback as a follow-up post, but instead I’ve decided to go back to basics. Let’s …

22
Feb

Selling through advertising and marketing communications: more of David Ogilvy

When she was at university working on her Communications and Media degree, our youngest daughter,  looked through a copy of my book “Ogilvy on Advertising”. She liked it and, in fact, has asked to keep it. Oh well, there’s one

23
Jan

Blogging, social media and negative feedback

One of the things one has to contend with using social media, including blogs, is negative feedback. In fact, one client recently told the story about how their US principal had a bad experience where a negative feedback got

5
Jan

Headlines, their use in advertising, marketing communications: online and traditional

A headline is important in marketing communicationsOK, I know that at JG Marketing, we’re now more web- and digital-centric, as I harped on a recent blog post, but I still receive trade mags and still lament the lack of serious thought into the design and

22
Dec

The Christmas Season and Santa Claus

Going around in shopping centers, you will most probably stumble on a person in a red Santa suit, with the long white hair and matching beard. And, of course, you would also find the child or children on his lap

19
Dec

Responsive Web Design – 4 Basic Principles

Only a few years ago, the thought of browsing the web on a tablet or mobile phone seemed something out of the future. Well, this is now the case, as it has been so for some years now.

This brings

6
Dec

Looking back at my many years in marketing communications and some lessons learned

Early in my marketing communications career, after only a few years in business, sometime in the early 1980s, I saw an ad in a magazine and decided to call on a prospective client. At that time, I was calling on

30
Nov

Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that

6
Jan

Good news can be a great marcomms coup for Qantas

A good news article can become the basis of a great marketing communications effort.

Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the …

10
Sep

Your social media efforts: focusing on some points

Social media is an important part of the marcomms mix. It’s both an art and a science.Despite the inference of the visual used for this post, there’s no magic in Social Media. It really just requires planning and hard work.…

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