marketing communications

6
Dec

Looking back at my many years in marketing communications and some lessons learned

marketing communications lessonsEarly in my marketing communications career, after only a few years in business, sometime in the early 1980s, I saw an ad in a magazine and decided to call on a prospective client. At that time, I was calling on

30
Nov

Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that

6
Jan

Good news can be a great marcomms coup for Qantas

A good news article can become the basis of a great marketing communications effort.Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the…
10
Sep

Your social media efforts: focusing on some points

Social media is an important part of the marcomms mix. It’s both an art and a science.Despite the inference of the visual used for this post, there’s no magic in Social Media. It really just requires planning and hard work.…
29
Aug

Instagram Advertising

Here we present a post from a Uni student in Advertising. Actually, it’s from my daughter, Samantha, who is very much on the ball. I’ve been working on a post on Social Media since last week and after lunch a

7
Jun

Three Reasons Why You Should Hire An Advertising Agency

Whether you’re a new entrepreneur, or a Fortune 500 business owner, you know that marketing and advertising are paramount to your success. If potential customers never hear about your product or service, they will never see the need to buy …

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