print advertising

5
Jan

Headlines, their use in advertising, marketing communications: online and traditional

A headline is important in marketing communicationsOK, I know that at JG Marketing, we’re now more web- and digital-centric, as I harped on a recent blog post, but I still receive trade mags and still lament the lack of serious thought into the design and

27
Aug

A call to action in a print ad is asking for the order, really

One of the better definitions I’ve come across on selling is: “Saying the right thing, to the right person person at the right time”. After that happens a sale transpires.

We raise the buying temperature of prospective buyer, by saying …

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