seo

30
Nov

Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that

15
Aug

How to set up a quick website: waterlinkspin.com.au

With a new product update in the works, a show where this would be launched in a show that was only a matter of weeks away, our long-time client, Vendart Pty Ltd. asked us just what we could do…
8
Apr

Long-form vs short-form content – continued

Part two of an earlier post.We continue our discussion on long-form vs short-form content.The author of the article referred to in the previous post, John E Lincoln says that search engines seem to intrinsically love long content, “but you’ll…
30
Mar

SEO, Google and being mobile-friendly

Sometime back, I extolled the advantages of the WordPress format. Then, after just updating and revamping our website, we found out that Google was placing greater emphasis on the WP format, and ranking these sites higher. So, like changing…
24
Mar

PDFs and SEO, part two

We continue on our last post, with more pointers for you to consider using PDFs on website to help with SEO. One point not mentioned earlier is PDFs used here are those produced using Adobe Acrobat.For those who produce…
23
Mar

PDFs and SEO – some thoughts and pointers

A recent blog post by my colleague, Manoj Manghnani of Pulse Solutions on PDFs and SEO got me thinking. First of all, PDFs have come a long way. From the clunky file that used to do some funny things when…
28
Aug

Using YouTube could help your website work harder

In the days when print was king, demonstrations of product use meant taking several photos to show the step-by-step process of what was being done. Ah, then came television and one could see the actual demonstration of product use.This…
28
Aug

Revisiting website content for search engine optimisation

We are currently working on updating and rehashing a number of websites for our clients. This has made me think about what I have suggested to my clients with regards to their websites, these have to be updated regularly.Why?…
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