social media

30
Nov

Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that

6
Jan

Good news can be a great marcomms coup for Qantas

A good news article can become the basis of a great marketing communications effort.Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the…
10
Sep

Your social media efforts: focusing on some points

Social media is an important part of the marcomms mix. It’s both an art and a science.Despite the inference of the visual used for this post, there’s no magic in Social Media. It really just requires planning and hard work.…
29
Aug

Instagram Advertising

Here we present a post from a Uni student in Advertising. Actually, it’s from my daughter, Samantha, who is very much on the ball. I’ve been working on a post on Social Media since last week and after lunch a

30
Aug

Still more on social media

Here are some more thoughts on the subject of social media. I came across a recent article in AdWeek, which discussed how some B2B brands are making strides in social media.The main thrust of the article is that…
30
Aug

Social Media and B2B Marketing Communication: more thoughts

When I first set up a website in 1997, to find our website was easy. Ok, it was slow to download (remember dial-up), even if the site was light on pics and didn’t have much content or only had a…
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